bookslashed

what is this book about and what it's not about? This book is not about getting more traffic to your website, yet it will help you get more traffic. It's not about increasing conversions. yet it will increase your conversions! sounds controversial right? This book will help you fix your sales funnel, and by fixing your sales funnel, your conversion rate will increase! Once you fix it, you will be able to spend more to acquire new customers, because the more you make, the more you can spend! As Dan Kennedy said "ultimately, the business that can spend the most to acquire a customer wins" This book will show you how to communicate with your customers in a way that they buy more offers from you as you provide them more value. Russell Brunson spent years analyzing how direct response marketing operated and transformed this process online. The offline sales funnel was as follow, a company would place an ad asking people to contact them for a free report, once you contact t...

This week's book is jab jab jab right hook by the one and only Gary Vee where he shows us how storytelling is like boxing. Traditional marketing was a one-sided boxing match, and marketing was all about delivering right hooks, like " two for one, today only". In this book, Gary vee explains how social media changed the marketing game from a one-sided channel to a relationship between the brand and the audience because for many years traditional marketing was delivering hooks! And as you know, no fighter has ever won with hooks only! There has to be many jabs before that hook. Also, no one won a fight with jabs only! so our job is to deliver our story to the customers at the moment they are deciding to make a purchase.    So what makes a great story? Native content improves your story's power, it shapes your story to the context of the platform. The perfect story comes when you know your history and your competition's history and what the consumers want to talk abo...