bookslashed

what is this book about and what it's not about? This book is not about getting more traffic to your website, yet it will help you get more traffic. It's not about increasing conversions. yet it will increase your conversions! sounds controversial right? This book will help you fix your sales funnel, and by fixing your sales funnel, your conversion rate will increase! Once you fix it, you will be able to spend more to acquire new customers, because the more you make, the more you can spend! As Dan Kennedy said "ultimately, the business that can spend the most to acquire a customer wins" This book will show you how to communicate with your customers in a way that they buy more offers from you as you provide them more value. Russell Brunson spent years analyzing how direct response marketing operated and transformed this process online. The offline sales funnel was as follow, a company would place an ad asking people to contact them for a free report, once you contact t...

This week's book is jab jab jab right hook by the one and only Gary Vee where he shows us how storytelling is like boxing. Traditional marketing was a one-sided boxing match, and marketing was all about delivering right hooks, like " two for one, today only". In this book, Gary vee explains how social media changed the marketing game from a one-sided channel to a relationship between the brand and the audience because for many years traditional marketing was delivering hooks! And as you know, no fighter has ever won with hooks only! There has to be many jabs before that hook. Also, no one won a fight with jabs only! so our job is to deliver our story to the customers at the moment they are deciding to make a purchase.    So what makes a great story? Native content improves your story's power, it shapes your story to the context of the platform. The perfect story comes when you know your history and your competition's history and what the consumers want to talk abo...

Picking a Youtube topic Picking a niche will affect your success on youtube because youtube delivers your content to an initial group of subscribers, and the people that click on the video and the watch time affect how far and wide youtube will promote it. And the opposite is true.  Switching topics for established channels might hurt in terms of views, because you built your audience around a niche, and that audience might not be interested in your new content, which will limit your video's reach. How to pick your niche on youtube Ask yourself: -what do you enjoy talking about, what's your passion? list your hobbies, interests... -what do you have deep experience doing? what would like to learn and take your audience on a journey of learning with you? -what is the most profitable niche? combine what you are passionate about with what is in high demand! Once you choose the topic, make sure you narrow it down to a niche. Be different, from the things you wear, your tone, your wa...

Seth Godin talks about the concept of status in his book "this is marketing', a concept which rarely people talk about. In this video, you will see how status affect our lives👇👇👇👇👇

Atomic habits is a book that demystifies habits! First of all lets define what is a habit, a habit is a routine or behavior that is performed regularly and, in many cases, automatically just like waking up and having a coffee, or going to have a drink every Saturday. This book really helped me see how our life consists of small habits, hence the book name atomic habits. 1. So the first insight I want to share is "Getting 1 percent better every day counts for a lot in the long-run."  Atomic Habits explains why the little things you do every day matters. Your little habits matter. It may not seem like a big deal to skip a workout or to not read a few pages of a book, but it is a big deal.  Imagine if you improved your habits by only 1% every day. You'd be a totally different person in a year. Then imagine if you let your habits decline by 1% every day. You'd be in a much worse situation in life overall a year from now.  Your little habits - atomic habits - count for a l...

         So the first book I read is rich dad poor and I heard about a lot, but never went to buy it, so one time I was talking to my friend who was a bartender with me and he told me that he has the book, and the next day he got for me, so I directly started reading it.  At that time   the people in Lebanon were protesting so the work was slow, and I started reading during my shift on the bar and I finished the book in one month. And by   the time I finished it, my mindset changed a a lot, I started seeing the world in another way,   which made me fall in love with books and financial education. So let us get into the insights of this book. 1-  The rich don’t work for money: This phrase really shocked me because how can they get money they are not working for? Yet it is shocking only because it is our programming in school and the way we are raised affects the way we look at money. It is not a shame to work for money, but ...